Dan Morris and Blogging Concentrated: Is His Blogger Training Still Worth Knowing About?

Originally published in 2013 when Dan Morris was offering a 21-Day SEO Challenge. This article has been substantially updated in September 2026. The original event and price are historical, but Dan Morris and Blogging Concentrated remain relevant to bloggers interested in turning publishing into a sustainable business. The four original reader comments remain part of this post's history.

More than a decade ago, this post asked a simple question: Does SEO leave you baffled?

The tools have changed dramatically since then. Google has changed. Social platforms have changed. Artificial intelligence has changed how content is produced. Some of the tactics bloggers obsessed over in 2013 matter far less today.

But the larger problem has not disappeared: bloggers still need to understand how traffic, audience, content and revenue work together if they want a site to become a sustainable business.

That is why I decided not to delete this old post or leave it as nothing more than an expired event announcement.

I also want to add something important that a generic update could never capture: I know Dan's work firsthand. I contributed to a couple of Dan Morris's BC Stacks, and I love what he has built. My interest in Blogging Concentrated is not simply based on finding an old program that happens to still exist. I have had a positive experience with Dan and his work, and I am genuinely glad to see that the larger ideas behind it-building a stronger, smarter blogging business-are still relevant.

Who Is Dan Morris?

Dan R. Morris is the founder of Blogging Concentrated. Blogging Concentrated describes him as a blog revenue coach who has worked with hundreds of web publishers on increasing income. The organization also says he runs blogging mastermind groups, provides one-on-one consulting and creates educational products for bloggers.

His stated goal is particularly relevant to the direction of Building Better Blogs: teaching bloggers to create leverage in their businesses so they can grow and remain excited about blogging.

That is a very different goal from simply publishing more posts.

The Original 2013 SEO Challenge

When this article first appeared, Dan was promoting a 21-Day SEO Challenge beginning July 5, 2013. The training addressed subjects such as keywords, backlinks, categories, tags, plugins, indexing, permalink structure and site speed.

The original offer was $99, with another membership option advertised at $49 plus $19 per month. Those prices and that specific offer are historical and should not be treated as current.

The original post also disclosed that access to the SEO Challenge was provided in exchange for promotion. I am preserving that fact because disclosure is part of the historical record of this article.

What Has Changed Since 2013?

A lot.

Bloggers once spent enormous amounts of time watching public PageRank, chasing directory listings, trading votes, worrying about keyword density and experimenting with platform-specific tricks that either disappeared or stopped being useful.

Modern blogging requires a broader view.

Search still matters, but so do useful original content, technical site health, reader experience, email, monetization, audience relationships, business systems and the ability to adapt when platforms change.

That is one reason I think Dan's broader business emphasis is more interesting today than simply resurrecting an old SEO challenge.

What Blogging Concentrated Focuses On

Current public information from Blogging Concentrated describes Dan's work around increasing publisher income, mastermind groups, private consulting and helping bloggers create leverage in their businesses.

The site also has a long history of training that extends beyond SEO into digital marketing and online-business development.

That distinction matters. SEO can bring a visitor to a site, but traffic alone does not create a healthy business.

A blogger also has to answer questions such as:

• What happens after someone finds the article?
• Does the site solve a problem well enough that the reader trusts it?
• Is there a reason for that reader to return?
• Is the blogger building an email audience or another direct relationship?
• Does the content connect naturally to an appropriate revenue stream?
• Which work can be reused, systematized or turned into an asset?
• Which activities actually earn enough to justify the time they consume?

Those are business questions, not merely blogging questions.

Why the Idea of Leverage Matters

Leverage is one of the most useful ideas a blogger can learn.

If every dollar requires creating a brand-new post, finding a brand-new reader and manually making a brand-new sale, growth becomes exhausting.

Leverage means allowing work you have already done to keep helping the business.

A strong evergreen article can continue attracting readers. A useful email sequence can serve new subscribers. A book or digital resource can sell more than once. A presentation can lead to speaking opportunities and support related articles. An old article can be updated rather than recreated from scratch.

This is not about automating every human interaction. It is about recognizing that your time is limited and building assets that do not disappear the moment you stop working on them.

Who Might Benefit From Dan Morris or Blogging Concentrated?

Based on the current public description of Dan's work, I would look more closely at Blogging Concentrated if you are already publishing online and want help thinking about the business behind the content.

That may include bloggers who:

• have traffic but struggle to turn it into meaningful income
• have several revenue streams but do not know which deserve more attention
• need a stronger business model rather than another list of content ideas
• want to create more leverage from an existing archive, audience or expertise
• benefit from mastermind-style discussion or individualized business guidance
• feel as though they are constantly working but cannot see which work actually moves the business forward

If you are brand new and still need to learn how to publish a post, set up basic navigation or understand what SEO means, more foundational free education may be the better starting point.

What Should You Verify Before Paying for Blogger Training?

This applies to Dan's programs and to anyone else's.

Programs change. Memberships change. Prices change. Coaches change the way they work. Never rely on a decade-old review or promotional post when making a current purchase.

Before paying, verify:

1. The current offer. What exactly are you buying today?
2. The format. Is it a course, mastermind, membership, consulting package, live event or something else?
3. The time commitment. Can you realistically use what you are buying?
4. The intended audience. Is it built for beginners, established publishers or another type of online business?
5. The current price and billing terms. Do not assume an old price is still valid.
6. The cancellation or refund terms. Understand them before paying.
7. The outcome you want. What specific business problem are you hoping this program will help you solve?

I would also ask myself one uncomfortable question: Am I buying education because I have identified a knowledge gap, or because buying another program feels easier than implementing what I already know?

Good training can be extremely valuable. Collecting training without implementation is expensive procrastination.

Do Not Judge a Program by Its Age

The fact that someone has taught bloggers for many years can be a strength-provided the current training has evolved with the industry.

There is value in learning from people who have watched platforms rise and fall, revenue models change and blogging move through multiple eras.

But longevity by itself does not make every old tactic current. That is why this article now separates the historical 2013 SEO Challenge from the broader work Blogging Concentrated describes today.

The Lesson I Would Keep From 2013

In 2013, bloggers wanted someone to help make sense of keywords, backlinks, plugins, indexing and everything else that seemed impossibly technical.

In 2026, the list of things bloggers are told they must master is arguably even longer.

The answer is still not to chase everything.

Learn enough to make good decisions. Get expert help when the value of that help exceeds the cost. Measure whether the advice produces a meaningful result. Keep the systems that support your goals and let go of tactics that exist only because everyone else appears to be doing them.

That fits what we are building here at Building Better Blogs: practical education that helps you create a blog that supports your life-not a life consumed by your blog.

Where to Learn More

If you want to investigate Dan's current work, start with Blogging Concentrated and verify the programs and opportunities currently being offered there. I am deliberately not publishing a current price or promising a specific enrollment option here because those details can change.

For related Building Better Blogs resources, see 3 Easy Ways to Make Money Blogging, Tracking What's Working and Making Money and How to Increase Blog Productivity Without Letting Blogging Take Over Your Life.

Bottom Line

I would no longer classify this page as simply an expired SEO promotion.

The original 2013 challenge is history, but my experience with Dan Morris and Blogging Concentrated gives me a much more personal reason to keep this article current. I contributed to a couple of Dan Morris's BC Stacks, I love what he has built, and I am very comfortable pointing other bloggers toward his work.

What I especially appreciate is the larger business thinking behind the training: revenue, leverage, sustainability and making better use of the work and audience you have already built. Those ideas fit naturally with what I want Building Better Blogs to help people do.

Programs, formats and prices can change, so verify the current Blogging Concentrated offer on its current terms. But this is not a case where I am merely preserving an old blogging-industry name for nostalgia. Dan's work is something I know, have participated in and am happy to recommend.