In 2012, Blog Energizer released a free 71-page blogging calendar and planner for 2013. I shared it because its planning structure was unusually thoughtful for the time.
It gave bloggers places to plan posts, guest posts, newsletters and offers, plus reminders for sharing content on the major social platforms of that era. It also included a simple way to think about whether a post produced revenue immediately, might produce revenue later or was not intended to produce revenue at all.
Another feature I liked was its collection of daily, weekly and monthly observances for content inspiration.
The specific planner is now a historical resource, but several of its ideas still hold up: plan content and email together, remember promotion after publication, understand which content supports revenue, and keep enough structure around your work that good ideas do not disappear.
For a current approach, see Planning a New Blog? Use This Practical Launch Checklist and How to Increase Blog Productivity Without Letting Blogging Take Over Your Life.
The original community comments are preserved below as part of the Building Better Blogs archive.
Ghada @Mama goes BAM says
Interesting. I'll have to check it out. I still haven't found the best way to organize everything in one place - this looks like an option.
Darcy says
I've been experimenting with content calendars to find what will work the best for me so thank you for another option.
Allyson Bossie says
Never heard of this, so thank you for giving this option
Stacey @ Newlywed Su says
Awesome! Thanks for sharing this...I just downloaded all of the free things they have and will start looking through it.
Lynette Chandler says
Just wanted to thank you for sharing the calendar Kathleen!