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Twitter Analytics: A Guide

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With Twitter Analytics you can get an idea of how your twitter marketing is going. For bloggers I think twitter analytics is important.

Twitter Analytics Summary

When you first enter Twitter Analytics you are shown a 28 day summary that shows your number of tweets, tweet impressions (people who saw the tweet), profile visits, mentions and followers. It also shows the number or percentage of change since the last 28 day period.

As you can see above for my @callista83 twitter account, I got 47 new followers and my mentions and impressions are up since last period but my profile visits and # of tweets are down.

Analytics for More Than a Year

Next your Analytics will show you some tweet highlights for the current month. Your top tweet, top follower, top mention and top media tweet. You’ll also see a summary for the month: # of tweets, profile visits, tweet impressions, mentions and new followers.

You can scroll down and see these for each month for more than a year previous.

But Wait There’s More

That’s just the home tab! At the top, click on Tweets to see your tweets and impressions spread out for each day as well as your most recent tweets, top tweets and tweets and replies along with impressions, engagement and engagement rate for each tweet.

Under the Audience Tab, you can find out more about your followers including how fast your followers are growing, their gender, income, interests, occupation, net worth, consumer buying styles and wireless carrier.

There is an events tab which shows you events and hashtags that are currently live and for some, the audience size. I suppose this gives you ideas of what you can tweet about that might get you a bigger audience. I haven’t personally found much use for this tab yet.

If you click on the more section, you can view your info from your twitter cards, video activity, app manager and conversion tracking. These are more complicated tools.

As you can see, Twitter Analytics is a useful tool for a blogger.

Here are more helpful Twitter articles from a few of my favorite bloggers :

  • How to add your Twitter handle to your tweet by Ellen Blogs
  • Top Twitter Lists You Need to Create by Mom on the Side
  • 6 Tips to Bring Back Real Conversations on Twitter by Moments with Mandi
  • 5 Twitter Tools that Totally Make Tweeting Easier by Pretty Opinionated
  • How to Be an Engaged Twitter User by Day by Day in Our World
  • 4 Unique Ways for Moms to Use Twitter by Mama Knows it All

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Friday 18th of March 2016

I love analytics in any form. You can learn so much from monitoring them. My recent post How to Add Your Twitter Handle To Your Tweet

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