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How to Find More Sponsored Posts

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You do sponsored posts to monetize your blog but just sitting and waiting for the offers to pour in isn’t working so well.  How can you find more sponsored post opportunities?

How to Find More Sponsored Posts

Respond to Press Releases and Media Alerts

Although press releases and media alerts are usually being sent by those seeking editorial content (aka not paid), they sometimes have a budget for advertorial posts (paid) or they can bring the idea back to the company who may go for it, or they can transfer you to the advertorial department of the company.

I respond to every press release or media alert and I’d say about  35% of them turn into paid work. That’s 35% that I wouldn’t have without responding.  Respond with something like this (alter to meet your needs):

Hello [insert name from press release]

Thanks for bringing this to my attention. I like [the idea, the product, etc] and think it would be perfect for the audience of my blog at [insert blog url]. Is there a budget for this campaign? I accept sponsored posts and social shares and am open to other advertorial options.


[insert signature here]

I usually change it around to match the tone of the message I received. If it starts off as Hi, I use Hi. If it’s Hello, I use Hello. I talk less professionally if the message is.

You May Be Interested – How To Write a Professional Email

Get in Touch With Past Contacts

Have you received sponsored post offers from someone before but you haven’t heard from them in a while? Send them an email and see if they have any new campaigns. The email should say something very similar to that. Something about not hearing from them in a while and you were just wondering if they had any current campaigns you would be good for.

Sign Up For Groups That Offer Sponsored Posts

There are tons of groups out there, at least for those in the US and Canada.  Ask your blogging friends for suggestions.  Some of them don’t have very high pay rates so shop around and only accept posts that are worth your time and effort.  I personally make way more money working directly with companies or with PR agencies but some campaign networks aren’t bad.

These are just a few ways to increase your sponsored post income.

For more posts on sales and selling, visit a few of my favorite bloggers:

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Friday 13th of November 2015

Recently I used to unsubscribe to all of the PR emails I have been getting. I didn't think it was worth my time responding... now I am rethinking it. 35% is quite a large number when you think about the source of the emails. Thanks!

Kathleen Bailey

Monday 16th of November 2015

I used to delete a lot of those emails too and then others told me they were getting opps from them and I started responding!


Monday 2nd of November 2015

Kathleen, Hi ! I appreciate the info you are sharing. I am about to launch my blog and am looking for ways to monetize it. You mentioned responding to press releases and media alerts. Where do you get press releases and media alerts ? Thanks Jeannee

Kathleen Bailey

Monday 16th of November 2015

Thanks for commenting and congrats on the almost launch of your blog. A lot of the time the PR companies find you and add you to their list but you can also reach out. If you see a company you want to work with, you can search their site for a media contact and get on their list. Or if you see someone mention a certain PR company, search for that PR company and email them and introduce your blog.

Ellen Christian

Saturday 31st of October 2015

Definitely good advice. I try to pitch back to all of them but I admit when I'm busy I delete. My recent post How to Sell an eBook on Your Blog Easily

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