You do sponsored posts to monetize your blog but just sitting and waiting for the offers to pour in isn’t working so well. How can you find more sponsored post opportunities?
How to Find More Sponsored Posts
Respond to Press Releases and Media Alerts
Although press releases and media alerts are usually being sent by those seeking editorial content (aka not paid), they sometimes have a budget for advertorial posts (paid) or they can bring the idea back to the company who may go for it, or they can transfer you to the advertorial department of the company.
I respond to every press release or media alert and I’d say about 35% of them turn into paid work. That’s 35% that I wouldn’t have without responding. Respond with something like this (alter to meet your needs):
Hello [insert name from press release]
Thanks for bringing this to my attention. I like [the idea, the product, etc] and think it would be perfect for the audience of my blog at [insert blog url]. Is there a budget for this campaign? I accept sponsored posts and social shares and am open to other advertorial options.
[insert signature here]
I usually change it around to match the tone of the message I received. If it starts off as Hi, I use Hi. If it’s Hello, I use Hello. I talk less professionally if the message is.
You May Be Interested – How To Write a Professional Email
Get in Touch With Past Contacts
Have you received sponsored post offers from someone before but you haven’t heard from them in a while? Send them an email and see if they have any new campaigns. The email should say something very similar to that. Something about not hearing from them in a while and you were just wondering if they had any current campaigns you would be good for.
Sign Up For Groups That Offer Sponsored Posts
There are tons of groups out there, at least for those in the US and Canada. Ask your blogging friends for suggestions. Some of them don’t have very high pay rates so shop around and only accept posts that are worth your time and effort. I personally make way more money working directly with companies or with PR agencies but some campaign networks aren’t bad.
These are just a few ways to increase your sponsored post income.
For more posts on sales and selling, visit a few of my favorite bloggers:
- How to Sell an eBook on Your Blog Easily by Ellen Blogs
- What is Affiliate Marketing and Will I Actually Make Money by Day by Day in Our World
- 5 Ways to Earn More Affiliate Income by Sunshine and Sippy Cups
- Blogging for Profit Without Selling Your Soul by Pretty Opinionated
- Sell Yourself on Yourself by Mama Knows It All
Also linked up here: