SEO or Search Engine Optimization is almost as important on Facebook as it is on your blog. Facebook pages show up in search as well as in Facebook Graph Search. If someone is searching for a topic you cover, you want your page to show up.
Basic Facebook SEO
1. Pick a good name
You want your Facebook fan page to have a good name with your keyword in it if possible and you want to make sure it's something that will stay permanent as you can't easily change your name. It's the same with choosing your blog name and domain. You don't want to have to change it, it's a lot harder than it sounds.
2. Customize your URL
Which do you think will show up in Facebook Graph search more?
https://www.facebook.com/pages/Biannual-Blogathon-Bash/260551190785913 ?
or
https://www.facebook.com/BiannualBlogathonBash ?
After you have 25 or so fans you can change your URL by going to
Be careful! After you set it, you can only change it ONCE! This is why you want a keyword in your name if possible because you can't just stuff your url with keywords, it should represent who you are.
3. Edit your About Section
For starters, don't just put your URL to your blog or website in the URL section. Also put it in your About section. Only 140 of the 250 available characters will automatically show on the main page so make sure you include your keywords, very short about and url in that 140 characters.
Fill out as much of the other fields as makes sense for your website. There is a section to go more in depth as to what you are all about and a spot for your start date. Make sure you include keywords here too.
4. Optimize your posts.
Use your keywords in your Facebook posts too. For example a keyword for this page is social media. So when I share this post on my Facebook page, I will preface it with:
{Social Media Tip} How To: Basic Facebook SEO
I can also include some appropriate hashtags. #socialmedia #Facebook. If you choose to use hashtags, stick with 1-3.
5. Optimize Your Photos
When you upload a new photo, add a description that explains the photo and ideally, has a keyword. Sometimes you can't add a description when you upload the photo but after it's live, you can click on it to add one.
For more helpful Facebook posts, visit a few of my favorite bloggers:
- What is the Right Photo Size for Facebook by Ellen Blogs
- Strategies for Maintaining your Facebook Page by Day by Day in Our World
Ellen says
These are great tips. Sometimes I forget to include my keywords in my FB post. Definitely need to work on that.
@LauraOinAK says
Wow! Lots of things that I didn't know. Just changed my Facebook address so it doesn't have a string of numbers in it.
Kathleen Bailey says
I'm glad you got something out of it, it will be much easier to tell someone your address now too!
David Markus says
Google has long specified that although the web links might be no-follow for many social media engines, they do track as well as rate social networks "activity" for your brand name and use this as an indicator of popularity.
David says
I agreed with you, but you also should keep in mind that google always hide something from us.
Cassandra Surette says
Amazing to find so much information in one place! Thanks for it!
Monica Johns says
It's a really great tips.. Nowadays, Facebook is most important for create brands, increase traffic and also generate conversions rate.
scattravels says
I'm so glad it's really good post.
silicondalesoz says
Ranking a Facebook page will also benefit from general offsite strategies. Marketing social media pages is alot like ranking a normal website. If the on page is good the off page will be powered up by the domain authority of the social site normally.
Seo Services says
Very good article so far i not change yet my Facebook URL address i just edit about and address section but now i edit URL also . thankyou for tip
seo in UAE says
With the help of this information people can drive traffic to facebook. Its pretty simple and effective as compare to other methods.
My recent post Methods Use White Hat Techniques Off Page SEO
FlexPointM says
If you want to have visibility particularly in Facebook
1. Make sure you fill in the important information, like your website link, contact information and your location.
2. Do not forget to put your page description, what you offered and your services provided.
3. This year to make your business visible you might need to advertise in Facebook platform. This will help you to target your specific audience.
Tracy Wilson says
Shared! Shared! This is AWESOME stuff man! Thank you!
Egrid says
I have been doing SEO for sometime and I didn't know we an create a vanity URL on facebook. Thanks for the information!
Jacob says
Great Suggestions...This is why you want a keyword in your name if possible because you can’t just stuff your url with keywords.
Jasa Adwords says
Woow, awesome article, it will help me build my startup