SEO or Search Engine Optimization is almost as important on Facebook as it is on your blog. Facebook pages show up in search as well as in Facebook Graph Search. If someone is searching for a topic you cover, you want your page to show up.

Basic Facebook SEO

1. Pick a good name

You want your Facebook fan page to have a good name with your keyword in it if possible and you want to make sure it’s something that will stay permanent as you can’t easily change your name.  It’s the same with choosing your blog name and domain. You don’t want to have to change it, it’s a lot harder than it sounds.

2. Customize your URL

Which do you think will show up in Facebook Graph search more?

https://www.facebook.com/pages/Biannual-Blogathon-Bash/260551190785913 ?

or

https://www.facebook.com/BiannualBlogathonBash ?

After you have 25 or so fans you can change your URL by going to

Be careful! After you set it, you can only change it ONCE! This is why you want a keyword in your name if possible because you can’t just stuff your url with keywords, it should represent who you are.

3. Edit your About Section

For starters, don’t just put your URL to your blog or website in the URL section. Also put it in your About section. Only 140 of the 250 available characters will automatically show on the main page so make sure you include your keywords, very short about and url in that 140 characters.

Fill out as much of the other fields as makes sense for your website. There is a section to go more in depth as to what you are all about and a spot for your start date. Make sure you include keywords here too.

4. Optimize your posts.

Use your keywords in your Facebook posts too. For example a keyword for this page is social media. So when I share this post on my Facebook page, I will preface it with:

{Social Media Tip} How To: Basic Facebook SEO

I can also include some appropriate hashtags. #socialmedia #Facebook. If you choose to use hashtags, stick with 1-3.

5. Optimize Your Photos

When you upload a new photo, add a description that explains the photo and ideally, has a keyword. Sometimes you can’t add a description when you upload the photo but after it’s live, you can click on it to add one.

For more helpful Facebook posts, visit a few of my favorite bloggers:

• What is the Right Photo Size for Facebook by Ellen Blogs
• Strategies for Maintaining your Facebook Page by Day by Day in Our World